How Important Is Your Facebook Profile?
As a network marketer, how important is your Facebook profile? In a couple of words; extremely important. In fact, get your profile wrong and you jeopardize your chances of creating both interest and respect.
As a network marketer, branding is crucial when it comes to using social media and how you come across to people is going to have a big bearing on how many people take an interest in what you have to offer.
In the dating scene, profiles are the key to attracting people into your life you want to meet. In fact, in many cases, the profile is the make or break reason why someone will contact you or be attracted to you. It’s the same in creating interest in a network marketing business.
A recent report posted at mashable.com revealed the results of a study which showed how people looked at your Facebook profile, or any profile for that matter posted on social media sites. The results are interesting and you can use this information to your advantage.
In a nutshell, here are the four most important aspects of a profile that get attention:
- profile pictures
– job titles
– the people you know listed in the thumb nails
– prominent content
That’s just a quick summary but the profile picture is listed on top and that makes sense. It’s like window shopping; first impressions make all the difference. For branding purposes, it’s you people want to see, not a cartoon image or something way over the top.
Anyways, check out the images which revealed what the eye tracking study showed. This is pretty solid stuff if you are thinking of making an impression on potential prospects to your business through social media.
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks.
The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.
It’s not a perfect study. Thirty is a small sample size, and what draws attention on a profile likely varies depending on the content displayed. But we’ve hazarded making a few observations:…..
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So, what did you think? Is that information you can use to advantage in your business? Are you using social media to attract attention? Please feel free to comment and add a tip or two of your own if you are already using this stuff to attract prospects.
Meanwhile, Ann Sieg’s still making her latest book The Attraction Marketer’s Manifesto available for free. You can download your copy by clicking here.
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